For many years, the world of marketing was divided into two camps: consumer marketing and business-to-business (B2B) marketing. The two were distinct enough that there were agencies and entire companies dedicated to B2B or consumer, but not both. That is no longer the case today.
While some elements of B2B are still different from consumer marketing — for example, the decision-making unit for a B2B purchase is often more complex than in consumer products—the general trend has been toward convergence between the two fields. This can be seen in everything from approaches to data (more on this later) to the channels marketers use to reach potential customers.
Sales intelligence is the process of gathering and analyzing data about your prospects and customers. Sales intelligence is the foundation of all B2B marketing. It helps you understand your prospects and customers better, improve how you reach them, find out what they like or dislike about your products or services, identify pain points they need resolved in order to buy from you, and more.
Sales intelligence is the key to unlocking the full potential of your marketing efforts. By using sales intelligence (or lack thereof), you're either wasting time on ineffective tactics that aren't working for you or missing out on opportunities to attract new customers because you don't have enough information about them.
B2B Marketing Data
Data is the new currency. Data is the new oil. Data is the new gold. It's even starting to replace marketing and sales in some cases! Data has been around for a long time, and companies have always collected it—but most marketers were limited to data from their own businesses' channels (e.g., web, email). The rise of digital and more recently mobile technology has changed all that: now anyone can collect massive amounts of information about consumers' behaviors across multiple channels anywhere, anytime—and do so in real time or near-real time depending on how quickly you need access to this information.
And because any business with an internet connection can collect data on anything they want right now without even talking directly with someone else first (like phone calls), it's no longer necessary for marketers at all levels within a company hierarchy who'd like access to these insights--they simply need permission from another department such as legal or finance before handing over any kind of customer data!
Here some of the best Vendors that can help you with your B2B Marketing;
SugarCRM is a leading provider of cloud-based customer relationship management (CRM) software. SugarCRM's CRM software is used by more than 120,000 companies in over 150 countries to accelerate sales, deepen relationships and increase marketing ROI.
ZOHO CRM is a cloud-based CRM, which means it's hosted on the internet. That's not all that different from an on-premise system, but one of the benefits of a SaaS (software as a service) model is that you don't have to worry about maintenance and upgrades. Instead, you pay for the software in monthly installments and can access it whenever you need it.
Salesforce is a cloud-based customer relationship management (CRM) platform. It allows for the tracking and monitoring of sales opportunities, leads and customer interactions. The platform also includes other features such as marketing automation to support your lead generation efforts,
Microsoft Dynamics is a cloud-based solution that is designed to help companies manage their business processes. Microsoft Dynamics provides solutions for business operations, customer relationship management (CRM) and financial management. It also provides integrated solutions to help you adapt to the changing needs of your business. For example, if your company has grown significantly and requires new roles or functions in order to continue growth, Microsoft Dynamics can provide tools to expand your capabilities while maintaining efficiency in the process.
Microsoft Dynamics also helps companies manage their current processes by providing tools to streamline operations as well as adding new ones where needed when making an acquisition or entering new markets.
Pega CRM is a cloud-based solution that helps companies manage their customers, sales, marketing and other areas of business. It has a flexible and customizable interface that lets users create a custom user experience. Pega CRM's features include:
Data management - This feature allows you to organize your customer data into different groups so you can analyze the information more effectively. You can also store customer information such as names, addresses and phone numbers in one place.
Campaign management - Pega CRM makes it easy for users to create email campaigns for their customers using templates or starting from scratch. The system also offers analytics tools that provide detailed reports on how well each email campaign performed so you know what needs improvement next time around.
Sales force automation - This feature allows businesses to store all sales documents like contracts or proposals in one place where they can be accessed easily by everyone involved with them (e..g.. sales reps).
There are a lot of B2B marketing automation tools out there, so it can be difficult to know which one is right for you. In order to help you find the right B2B marketing tool for your specific needs, here are some questions you should ask yourself:
Do I want to host my own solution or use a SaaS (Software-as-a-Service) model?
Do I want to integrate with other tools?
Does it matter if it's mobile-friendly?
Marketing technology is advancing rapidly, and this trend is only going to continue. Today's marketer has access to more data, tools and options than ever before.
The marketing technology landscape is becoming increasingly sophisticated—and much more affordable. In fact, those who don't adopt new technologies risk being left behind by the competition: according to a recent study by DemandWave and Forrester Consulting, B2B companies that invest in digital marketing are three times as likely to see an increase in revenue or profit versus those who don't invest at all (or invest minimally).
More importantly: marketers are leveraging these advances in order to generate higher returns on their investments (ROI) and fuel growth efforts across their organizations—particularly when it comes down to customer acquisition tasks like lead generation or nurturing prospects through email campaigns targeted at specific buyer personas identified during account-based marketing initiatives.