Account-based marketing is a highly targeted strategy that treats each account as a market of one and provides personalized experiences to prospects. The best ABM vendors will help you identify the right prospects, personalize their experience, and engage them with all your channels.
Here are some of the best account-based marketing vendors that can help you with your account-based marketing campaigns:
Engagio is a marketing automation and account-based marketing (ABM) platform for B2B companies. The Engagio platform is used by more than 400 companies to manage their marketing campaigns. With the ability to target audiences using both company/demographic data and contextual signals, Engagio helps marketers reach their ideal prospects at every stage of the buying process.
The Engagio platform offers three main features: Account-Based Marketing, Custom Audiences and Analytics Dashboard. The Account-Based Marketing feature allows marketers to engage with the right person at the right time by managing lists that contain contact information for all leads, opportunities or clients in one place. Custom Audience allows you to create dynamic audiences based on criteria including location or job title so that you can target specific individuals who are likely interested in what your company has to say about its products or services based on past behavior patterns (visits/views).
Terminus is a marketing automation platform that helps marketers close more deals and grow revenue. It provides a single platform for all your marketing needs, including:
Account-based marketing (ABM) sales enablement
Lead nurturing & scoring, sales acceleration & automation
Leadspace is the leading provider of B2B marketing automation software, designed to help B2B companies win more business by delivering the right content to the right person at the right time. Leadspace provides an integrated SaaS platform that helps marketers build predictive models and nurture sales prospects into qualified leads. Leadspace’s patented technology learns which characteristics are most important to each role in your organization so you can design personalized campaigns that resonate with individuals at every stage of their buyer journey.
Triblio is a marketing automation platform that helps B2B companies improve their sales, marketing, and customer success processes. Triblio is used by more than 1,000 companies worldwide, including Salesforce, Adobe, and HubSpot.
6sense is a marketing automation platform that helps companies improve their marketing results by automating the collection, analysis and delivery of customer data.
With 6sense’s full stack technology and expertise in account-based marketing, you can build a complete ABM strategy to connect with your most valuable prospects at the right time in the sales cycle. It provides everything you need to create personalized experiences that generate more sales opportunities and accelerate pipeline growth by delivering content tailored to each account or persona.
Madison Logic is a cloud-based software company that provides marketing automation, lead generation, and data management solutions. The company was founded in 2010 and is headquartered in Boston, Massachusetts.
Madison Logic offers a suite of tools for customer acquisition:
Account-Based Marketing (ABM) platform for managing customer accounts across multiple marketing channels like email or social media
Lead generation tool to create personalized content for your target audience based on their interests and behavior from different websites or channels they visit
Data management tool to help you keep track of all your contacts so you can easily access the right information when needed
As we've seen, there are many options for the different parts of an ABM platform. These tools can help you create a great ABM strategy, but it might be difficult to decide which one is right for you. They all have similar features, but each has its own strengths and weaknesses that will affect your business needs in different ways.