B2B Marketing Platforms

For many years, the world of marketing was divided into two camps: consumer marketing and business-to-business (B2B) marketing. The two were distinct enough that there were agencies and entire companies dedicated to B2B or consumer, but not both. That is no longer the case today.

Account Based Marketing Platforms

Account-based marketing is a highly targeted strategy that treats each account as a market of one and provides personalized experiences to prospects. The best ABM vendors will help you identify the right prospects, personalize their experience, and engage them with all your channels.

Identity and Access Management

Cloud identity and access management or Identity and access management (IAM) is a critical component of any security system. It encompasses the processes and technologies designed to grant users the right level of access to applications and data while keeping bad actors at bay. IAM is a key security discipline, so it should be in place whether you are using your own data centers or leveraging the cloud. If you're adopting cloud services, cloud identity and access management becomes a critical consideration in your strategy.

Analytics and business Intelligence Platforms

A Business Intelligence (BI) and Analytics platform is a software solution used to create and manage data visualisation. The importance of having a system that is easy to use for all levels of user cannot be underestimated. A system that is too complicated for the average user means that it will not be used, and the company will never reap the benefits from using data visualisation. Therefore, a system that is designed with all levels of users in mind should be considered.