Executive Roundtable Madrid

  • 28/05/2026
  • Madrid
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Executive Roundtable Madrid

Identity Verification in the Age of AI

Traditional authentication is no longer enough. Passwords and MFA weren’t built for AI-generated synthetic identities, deepfakes, and impersonation attacks at scale — and layering on additional checks without a coherent strategy only creates security gaps and user frustration.

The challenge for technology leaders is twofold: stopping increasingly convincing fraud while keeping the experience seamless for legitimate users. Adding friction is not the answer — but neither is standing still.

This invite-only roundtable brings together IT and security leaders in Madrid for a candid peer conversation on building smarter, more resilient identity verification — without sacrificing user experience or compliance.

Speaker

Alexandre Garcia Cifuentes

Head of CRM, Marketing Automation and Digital Customer, Iberia

Álvaro García Abarrio

Managing Director IT Iberia & América, Alten Spain

Alvaro Gonzalez-Ripoll Viguera

Chief Digital Officer, PRISA

Araceli Budia Cabeza

Global Digital & Guest Experience Sr. Manager, Palladium Hotel Group

Arlene Lebrón

Head of Fraud, AXA Seguros Spain

Jesus Salvador Rueda

Senior IT Manager, Adif

Luis Villafaina Moreno

Chief AI Executive, CL GRUPO INDUSTRIAL

Miquel Guillamont

IT Architecture Area Manager, Abertis

Montse Celorrio

Head of Digital Transformation, Amadeus

Pablo del Busto

Head of Marketplace | Business, Digital and E-commerce, Leroy Merlin España

Roberto Bueno Velayos

Director of Technology and Innovation, Adquira España

  • Time : 1:00 pm - 4:00 pm (Europe/Amsterdam)