Executive Roundtable Italy

Our Executive Roundtable Italy brings together marketing and technology leaders from across industries and organisations to network, share their best practices and discuss the current and future challenges and opportunities arising from the latest technology in a private virtual environment.

Schedule:

The Future of Personalized Customer Journeys 10-10-2024

11:00 - 12:30

In today's digital world, businesses must create personalized, standout customer experiences. Using modern technology like GenAI and customer data can help achieve mass customization with a personal touch. With customer journeys now spanning multiple touchpoints, managing these effectively is a challenge. A strong personalization strategy, driven by real-time analytics, is key to understanding and satisfying customers. This session will explore how Data Analytics, Customer Intelligence, and GenAI can enhance customer experiences. Marketing and digital leaders will share insights and examples on shaping this transformation.